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Thursday, May 24, 2007

 

Do Your People Skills Match Your Contracting Skills?

How many times have you as a contractor had to bite your tongue? This 'biting of your tongue' and not saying exactly what you're feeling has probably saved your business.
How so?
Well, put yourself in your customer's boots. If you weren't happy with some job that a contractor had done for you, do you seriously think if they went 'head to toe' with you in an argument trying to convince you that you should be happy with what you ended up with, do you seriously think they would convince you?
No, I didn't think so either. So now you know why it's a good thing to bite your tongue occasionally. It earns you money and the customer's respect. And they are the customers who talk. They talk to neighbours, friends and relatives.
WOM (word of mouth) advertising is the best advertising you can ever get and its advertising you don't have to pay for. Biting your tongue is cheap by comparison.
But if you feel your testosterone rising and feel it is essential to fight back, be very sure of the potential outcome. Sometimes you may win the battle but lose the war.
Sure, we all know of the cheats and schemers out there who get work done with the idea and intention of never paying for it. Now if they badmouth you to whatever friends they have left, then that will save you money. They're the customers you don't want or need. But be careful, some of them could still be good payers and honest people wanting work done.
This is the problem. Not knowing who talks to whom, it always makes more cents and sense, to pick your battles with care or to bite your tongue and get on with business.

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